Petia Grozeva
Graphic and motion designer, video editor
Packaging design inspired by a collage made by my 8-year-old daughter. The project started as a way to reframe frustration into play and became an exploration of how imperfect, childlike visuals can turn into a coherent brand concept. A small reminder that creativity often begins with letting go of perfection.
Chemical Watch is an independent B2B information and intelligence provider.
I worked with the brand for nine years, delivering a wide range of design assets in strict alignment with established brand guidelines.
My work included the design and production of email campaigns, web banners, PowerPoint presentations, reports, infographics, and web pages, built using Unbounce and WordPress. I also led the creation of print and promotional materials for each of the company’s 25 annual live conferences, ensuring visual consistency across all physical and digital touchpoints.
In 2018, Chemical Watch underwent a major brand refresh, and I was an active contributor throughout the rebrand process—supporting the rollout of the new visual identity across marketing, digital platforms, and event materials.
In 2020, Chemical Watch became part of the Enhesa Group, which provided the opportunity to work across multiple brands within the group’s portfolio. During this time, I supported a wide range of design initiatives, adapting and applying distinct brand identities while maintaining consistency and quality across deliverables.
I was also an active contributor to the Enhesa Group rebranding campaign, helping to implement the new visual identity across marketing, digital, and communication materials as part of a coordinated, large-scale brand rollout.
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Powerpoint graphics template - As our company grew I was not able to edit all of my colleagues' presentations. I created this template of editable layouts and graphics that they could replicate and adjust according to their needs. I also included instructions on how to work with graphics, charts and SVGs in PowerPoint.
I also created a video tutorial covering basic design principles and how to implement them in our PowerPoint presentations -https://youtu.be/WsC1FWAq9Ss
My goal was to make it easier for people who have no design background to create impactful presentations that are on brand.
AAE - Association of Association Executives is a client that I worked for on ad hoc bases creating assets for specific events they were running each year.
HP Freightways is also a client that I work for on ad hoc bases I created their current logo and also adverts and web baners.
